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Our internet users

Orange.co.uk users:

- are split 54% male to 46% female
- are 62% ABC1
- are aged 41 on average
- have an average income of above £32,000 (compared to the average internet user's £21,000)
- are predominantly married with children (64%)
- are 20% parents

What they do online:

- 82% are classed as heavy internet users
- They spend 30 minutes, 49 seconds every session in front of our content
- Generate 66 page views per session
- Almost 60% of users go online every day
- 77% shop online and these people spend an average of £148 per month online
- More than 25% refer to the internet before making a purchase (whether that’s to buy online, or research before buying on the high street)
- Almost 2 in 3 users use the internet to make holiday or travel plans
- More than 50% of Orange users use the internet to check listings for entertainment purposes, such as cinema, theatre and concerts

Orange World mobile internet users:

- are split 60% male to 40% female
- are 49% between the ages of 18-34

Sources: Comscore 2007, TGI.net Wave 14; M Metrics 3 month av ending Dec 07